Opening Friday, September 6th, from 6PM - 9PM
On view through Thursday, December 5th
Our Museum and Exhibition Studies space is showing The 5th Floor Market: Grocery Store as Cultural Institution. The 5th Floor Market is a social commentary installation on food, cultural institutions, and the start-up, Instagram culture that fuels our consumerist tendencies.
This exhibition is curated by Araceli Medina-Castillo, Nina Versenyi, and June Ahn, second year graduate students in the UIC Museum and Exhibition Studies Program. For their Exhibition Practices class, they designed an exhibition section on food inequality in Chicago and began noticing parallels between grocery stores and museums. This inspired them to further analyze the politics of food and where/why we buy it, focusing on the grocery store as a cultural site.
The 5th Floor Market asks visitors, is it outlandish to claim that museums and grocery stores are actually quite similar. While the installation is largely satirical, both critiquing and acknowledging the appeal of the consumer driven marketing strategies museums and grocery stores employ, the accompanying series of public programs is more generative. The programs focus on promoting healthier, more informed consumers and sustainable practices. They will include a grocery store tour with a UIC nutritionist, and a global dumpling potluck and film screening.
Join us for the exhibition reception on August 29 from 6pm–8pm.
For updates on hours, events, and speakers, follow @uicsaah and @muse_uic on Instagram and Facebook, and follow The 5th Floor Market on Instagram @5thfloormarket. It’s not just food, it’s a lifestyle.