Someoddpilot presents its first capsule collection—Space Becomes You—featuring an apparel line, a photography book, an art exhibit, and a short film.
Inspired by the quick and intense rise of political and cultural tribalism in the U.S., and our own practice of brand creation and world-building, we dove into an examination of mythology by constructing our own myth. Space Becomes You is a story born out of the brands that we consume, the gods we create, and the shared languages that mediate these forces.
Someoddpilot is a design studio that began as a record label and has been in the center of Chicago’s design, music, and art scene for twenty years. We are releasing our first capsule collection, Space Becomes You, featuring an apparel line, photography book, and a film. This collection will be launching as an art exhibit in collaboration with the Public Works gallery in Wicker Park.