Oct 8th 2011

Core Values

@ North Branch Projects

3550 W. Lawrence Chicago, IL

Opening Saturday, October 8th, from 7PM - 10PM

On view through Saturday, November 19th

What is worth it? What is of value to you? What might you put a price on? Or what is it that can never be sold?

This project is a collaboration between the general public, Albany Park locals, and artists working with North Branch Projects. The work presents some thoughts on individual and societal values, which will be collected and gathered in various ways, from email to written notes to verbal correspondences. As part of the ongoing neighborhood archive in the bindery, a book will be specifically devoted to the collection of responses and will continue to be collected beyond the run of the exhibition.

Along with the book, everyone is also invited to create price signs in response to those questions. Artists are asked to consider a format similar to the colorful signs used by local grocery stores and shops in the neighborhood. How could one alter, modify, or re-direct the meaning of value using similar (or not-so-similar) design tactics? How would they get the attention of passersby on the busy street of Lawrence Avenue? The signs will be displayed in the storefront windows and the studio walls for the duration of Chicago Artists’ Month, October 2011, through November 19.
A separate booklet/catalogue will be published with a listing of all the responses as well as images of the artists’ designs. Catalogues will be made available for purchase to help fund bookbinding workshops for residents of Albany Park.

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